Shop · for brands
We buy your stock. We protect your price.
We take your brand to the marketplaces of 10 European countries, then out to families in shopping centres. No fees, no commission, no minimum order.
- European countries
- 10
- brand partners
- 50+
- products sold every month
- 100,000+
Why Bee Genius
Six benefits for your brand
- 01
No costs, no inventory risk
We buy the stock ourselves, Ex Works or FOB. No fees and no commission: unsold stock is our risk.
- 02
Your price stays yours
We respect and defend your recommended retail price. No speculation, no dumping.
- 03
One partner, 10 countries
Italy, Germany, France, Spain, the Netherlands, Belgium, Sweden, Poland, the UK and Ireland, with Fulfilment by Amazon in every country.
- 04
A brand looked after and watched over
We work within Brand Registry, fill in attributes, correct listings and tell you straight away if there's a compliance issue.
- 05
Planned growth, no minimums
We start with no minimum order. After the first six months we agree a roadmap and the annual budget we invest in your stock.
- 06
Your brand, live and in person
Road tours and activities in the 50+ shopping centres we work with, backed by more than 200 experiential marketing projects.
Three ways to sell in Europe
What changes for you, route by route.
| On your own | With an agency | With Bee Genius | |
|---|---|---|---|
| Who buys the stock | You | You | Bee Genius |
| Costs to the brand | Account, logistics, advertising and staff | Usually a fee or a commission | No fees, no commission |
| Unsold stock risk | Yours | Yours | Ours |
| Listing management | Your team | The agency | Us, within Brand Registry |
| Retail price | You defend it | Depends on the contract | Respected and defended |
| Live presence | Organised separately | Not usually included | Road tours in 50+ shopping centres |
The agency column describes the most common models: every contract is different.
How it works
From first contact to an annual roadmap
- 1
You propose your brand
Fill in the form at the bottom of this page. We reply within 24 hours.
- 2
We assess it together
We look at the product, the category and the retail price to see whether we can do a good job.
- 3
First order
We buy the stock, Ex Works or FOB. No minimum order.
- 4
Amazon warehouses
The stock goes into Fulfilment by Amazon (FBA).
- 5
On sale in 10 countries
Listings managed in Brand Registry, price respected.
- 6
Six-month review
We look at how it's going, together.
- 7
Roadmap and budget
We agree the roadmap and the annual budget we invest in your stock.
What you do
- Introduce your brand and your price list.
- Tell us your recommended retail price.
- Send us compliance documents when Amazon asks for them.
- After six months, build the roadmap with us.
What we do
- Buy the stock, Ex Works or FOB.
- Ship it into Amazon's warehouses (FBA).
- Look after your listings in Brand Registry.
- Sell, invoice and handle delivery and returns through FBA.
- Watch over your brand and tell you straight away.
- If you like, take your brand out on a road tour.
Brand protection
Your brand, in safe hands
Price
We respect and defend your recommended retail price. We don't speculate and we don't dump stock.
Listings and Brand Registry
We work within Amazon Brand Registry, fill in missing attributes and correct listings where needed.
Watchdog and compliance
We monitor your listings and tell you straight away if we spot a compliance issue. If Amazon asks for CE marking or testing certificates (TIC), we let you know without delay.
Markets
One partner, 10 countries
Everything runs on Fulfilment by Amazon (FBA): fast delivery and local customer service in every country.
- ITItaly
- DEGermany
- FRFrance
- ESSpain
- NLNetherlands
- BEBelgium
- SESweden
- PLPoland
- UKUnited Kingdom
- IEIreland
Is your brand based outside Europe?
We can be your way into Europe: we buy FOB and take care of shipping to Europe. If compliance documents are needed, we tell you straight away.
Brand Road Tour
Your brand, live and in person
An online distributor sells your products. We also bring your brand face to face with families, in the 50+ shopping centres we work with, and we handle the set-up, activities and staff. People who try it in person find it again online. And you can have a road tour even if we don't distribute your brand online.
Who we're looking for
Fewer brands, looked after well
Toy, party and children's brands that want to grow in Europe without losing control of their pricing, including brands from outside Europe looking for a partner to enter the EU market.
- A strong product and a price worth protecting.
- A wish to grow together, with a shared roadmap.
- We're selective: we'd rather work with fewer brands and look after them well.
What we don't do
- No price speculation.
- No dumping stock.
- No fees or commission charged to the brand.
- No exclusivity required.
Brands we already work with
FAQ
Frequently asked questions
Are you a distributor or an agency?
A distributor. We buy your products and resell them ourselves, through our own seller account. No fees and no commission for the brand.
Who buys the stock?
We do, Ex Works or FOB. Unsold stock is our risk.
Who sells to the end customer?
Bee Genius. Invoicing, delivery and returns run through Fulfilment by Amazon (FBA).
Which countries do you sell in?
Italy, Germany, France, Spain, the Netherlands, Belgium, Sweden, Poland, the UK and Ireland.
How do you protect my pricing?
We respect and defend your recommended retail price. We don't speculate and we don't dump stock.
Who looks after the Amazon listings?
We do. We work within Amazon Brand Registry, fill in missing attributes and correct listings where needed.
What if something goes wrong with my brand?
We act as your brand's watchdog: we monitor the listings and tell you straight away if we spot a compliance issue. If Amazon asks for CE marking or testing certificates (TIC), we let you know without delay.
Is there a minimum order?
No. We start together and, after the first six months, agree a roadmap and the annual budget we invest in buying your stock.
What brands are you looking for?
Toys, party goods and children's products, with a strong product and a price worth protecting. We're selective: we'd rather work with fewer brands and look after them well.
Can I also have a road tour?
Yes, even if we don't distribute your brand online. We take it into the shopping centres we work with and handle everything: set-up, activities and staff.
Do you ask for exclusivity?
No. We don't ask for exclusivity.
Can my non-European brand enter Europe with you?
Yes: we buy FOB and take care of shipping to Europe. If compliance documents are needed, we tell you straight away.
Apply
Propose your brand
Tell us about your brand in two minutes. We reply within 24 hours.
Prefer to write to us directly?
Write to us